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Volkswagen New Brand Design Launch Event | BRAND EXPERIENCE

Volkswagen New Brand Design Launch Event | BRAND EXPERIENCE

Volkswagen | Guangzhou, China | October 2019

In April of 2019, Volkswagen China approached the VOK DAMS China team with a simple yet far reaching brief: to create a brand event to launch the next era of Volkswagen in China and the world.

Location

Guangzhou, China

Reach

500 representatives from local and international media, over 1500 Volkswagen and local Joint Venture partners, as well as 2 open public days

Venue

Guangzhou Media Bay

Outstanding

VOK DAMS China was tasked with creating a 5 day Brand Experience event including Media Days, Public and Internal days to communicate and introduce this massive new milestone in Volkswagen’s plan for the future. Spent nearly a year designing the concept, with a mix of local and international team members and support staff.

  • To create a new experience for a New Brand Design, we created 360 degree immersive environments for our Brand Workshops, where every element communicated our message to guests.
  • Our Green Playground activation showcases Volkswagen’s vision of the near future – an environment where everything generates clean green power.
  • The Reset Room, a wraparound AV experience, shows guests the transformation from a brand of the past, to a brand of the future.
  • The New Volkswagen Lounge had a fun and exciting beach theme – complete with an ID. Buggy, an ID. Buzz sand sculpture, and a real sandy beach!

VOK DAMS China was tasked with creating a 5 day Brand Experience event including Media Days, Public and Internal days to communicate and introduce this massive new milestone in Volkswagen’s plan for the future. Spent nearly a year designing the concept, with a mix of local and international team members and support staff.

quote
This event was a true game changer!

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