SAIC Volkswagen | Hangzhou
VOK DAMS supported SAIC Volkswagen in a spectacular National Product Launch in China.
Location
Hangzhou
VOK DAMS played a key role in the successful launch of SAIC Volkswagen’s New Teramont Pro, delivering a seamless and immersive brand experience event in China.
After 7 weeks of preparation and a dedicated on-site team of more than 30 professionals, the highly anticipated unveiling took place in Hangzhou, welcoming over 800 guests.
The evening event centered around the grand car reveals, followed by an engaging keynote presentation detailing the cutting-edge specifications of the new models.
Beyond the main stage, guests explored a dynamic mingle area featuring 3 indoor vehicle displays and an exclusive showcase of the EA888 engine, embodying the theme “Where the heart desires, there the journey goes”.
Adding to the interactive atmosphere, the bar and lounge area served as a discussion space, encouraging guests to exchange insights while engaging with key brand messages and design inspirations.
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