Porsche Sports Cup China 2023

Porsche China Motors Limited | 3 cities in Mainland China | May 2023

A whole new racing season: Porsche Sports Cup China returned with an exciting program studied for drivers of all skill levels. Not only a competition: a series of collateral activations highlighted the event, positioning it as a true branded experience.

Location

3 cities in Mainland China

DISPLAY CARS. Through different car displays – with branded containers, by the arch and lineup – we offered guests many photo moments and also the opportunity to better explore some vehicles of the wide Porsche car range;
LED PILLAR. A dynamic LED pillar situated in the indoor area became the center of information, keeping guests updated on current and upcoming competition and other secondary notices.
DESIGN. It was important to keep in line with previous editions; after being in charge of Porsche Sports Cup China for 4 consecutive years, we had a good understanding of the design language associated to the competition and could provide an accurate and fresh design to both the indoor and outdoor area.

PECC AREA. In a double effort to promote and create awareness on Porsche Esports Challenge China and offer a fun entertainment moment during the event, we set up a dedicated area with simulators within reach of visitors.
GYMKHANA CHALLENGE. For the first time, amateur racers and public visitors could challenge themselves in a timed competition while drifting and spinning in a course marked by cones.
CONCOURS D’ELEGANCE. During the last stop in Shanghai, we provided a competition that enabled guests to choose and vote their favorite car based on unique car liveries, adding more engagement into the event.
LEGEND DRIVERS. This year, legendary Le Mans racers conferred trophies on the podium to young drivers, passing the spirit and passion.
SUSTAINABILITY. We were able to reuse some elements from the previous edition, in order to minimize waste and expenses while increasing sustainability achievements.