Porsche Brand Pop-Up 2024

Porsche Brand Pop-Up 2024

A new Provence-coloured booth for Porsche has started its journey around the country, bringing exciting experiences to the public.

Location

Chengdu, Hangzhou, Beijing

Upon entering, guests immediately encounter the new Porsche Taycan 4S flanked by the iconic Porsche 918 Spyder. A large LED screen dynamically and engagingly showcases how the racing car and the newest Taycan model share their DNA.

Around the booth, various elements allow visitors to explore more about the Taycan and the Porsche BEV world, the brand’s history, and its essence while engaging in interactive activities.

But the news doesn’t end there: opposite the Café, a hidden room is dedicated to the exclusive reveal of the new all-electric Porsche Macan, emphasizing the brand’s transition to electrification.

After the first stop in Chengdu, the booth will soon be hosted in five more cities, starting with Hangzhou this July. Follow us to stay tuned!

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