Passione Ferrari 2023

Ferrari China | 4 cities in Mainland China | March 2023

With Ferrari’s latest itinerant test drive, 1500+ guests from all over Mainland China had the chance to experience a full range of Ferrari cars on the track. With a peculiar focus on the brand’s culture and lifestyle, Passione Ferrari was a thrilling opportunity to dive into Ferrari’s essence.

Location

4 cities in Mainland China

BEYOND TRADITION. Passione Ferrari wasn’t just a traditional test drive event, focusing merely on the adrenaline on the track; it was also an opportunity to explore Ferrari’s culture, offering moments to learn more about the brand through experience.
EMBRACING HERITAGE. By tapping into Italian culture, the event offered participants a deeper connection to the brand’s roots and values.
ITALIAN ELEGANCE. The VIP Lounge architecture merged Italian and Ferrari timeless elegance, allowing guests to have a premium fine dining experience immersed in a fully branded environment.

FOUR STOPS ACROSS CHINA. Bringing Passione Ferrari closer to local customers facilitated widespread attendance, ensuring that enthusiasts could partake in the experience regardless of their location.
NOT JUST ADRENALINE. Focus on merging a high-end look and feel with the excitement of sports car culture.
A VARIOUS PROGRAM. A dedicated racing program offered different means to test drive a selected range of Ferrari car models, including the SF90 Family, 296 Family, and Roma Family.