• AN INVITING BOOTH. The open design utilized soft textures: modern and refined concrete in contrast with white, mesh deco, touches of wood and colour. In addition, the car display was conceptualized to be large enough to invite guests inside.
• IMMERSIVE AND INTERACTIVE EXPERIENCE. The ‘Taycan Energizer Studio’, a car display area where a Porsche Taycan was surrounded by a back and side screen with mirrors above, used the power of bodies to bring to life the car. In fact, just by standing in designated spots, guests could initiate screen content.

The booth featured another car display, backed by screen pillars changing in every stop according to the display car appointed.

• DOUBLE BOOTH. Apart from the main booth, the event featured a satellite car display, dedicated to different heritage Porsche cars, changing from stop to stop.
• SLEEK DESIGN. A dynamic turning backdrop – specific for each stop –  combined with the open car display area was studied to be eye-catching for guests to enter. Moreover, the integration of warm materials with electric lights and dynamic screen content created a new synergy elevating the aesthetics of the booth.