Ferrari China | Inner Mongolia, China | January 2024
Engines roared in the freezing air of Inner Mongolia; in the deep and frosty northern region of China, we embarked on the new year together with Ferrari on an icy test drive.
Location
Inner Mongolia, China
Four waves totalling 200+ guests with companions experienced firsthand various Ferrari car models, including the 296 Family, Roma, the powerful and elegant Purosangue and Roma Spider.
At the Hulunbeier Yakeshi Automobile Test Zone, ice and snow became the racetrack, allowing participants to feel the adrenaline speeding in the candid landscape of the region.
After a fun Ice Kart session, guests had the opportunity to unwind and delve into local culture through Mongolian cuisine. Accompanied by authentic performances of the region, a restoring dinner was served in the Ferrari Lounge, whose design not only captured Ferrari’s culture, but also combined regional and minimal architecture.
For the first time in Mainland China, Esperienza Ferrari On Ice affirmed that sophistication and thrill can seamlessly coexist: transcending conventional boundaries, it left an icy imprint, making it a drive to remember.
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