Combining the best of two worlds, and inspired by both Chinese and German architecture, the booth is the embodiment of avant-garde design.

Departing from conventional auto show layouts, where function areas are positioned in the back and product highlights in the front, the booth’s innovative semi-enclosed structure draws inspiration from the traditional Pekinese Siheyuan.

At its heart lies the atrium, a captivating space dedicated to immersing visitors in a vibrant World of Design.

Featuring no less than 20 LEDs, the booth allows for a fully immersive experience, and continually morphs to reflect all facets of lifestyle and design.