Upon entering the space, guests could discovered a site-specific interactive system communicating directly with the ceiling lighting control.

By interacting with a AI-powered engine, AI allowed them to create personalized light canvases tailor-made for each of them, and downloadable as a digital giveaway.

Moreover, other areas of the booth guided visitors into exploring the innovative light system on the brand new Audi product, which inspired the ceiling light design and animation.

At the center of the booth, the brand new Audi Q6L e-tron attracted visitors with its sleek design and numerous innovations.